hair care system for beautiful healthy hair
Crisp soybeans, lush avocados, red raspberries -— some of the most delicious and nutritious treats come from nature.
Now you can indulge your hair with ,b>nature''s most nourishing treats using Be™ Hair, a complete line of washes, conditioners, and stylers featuring exclusive SoyActiv Nutrition.
This soy protein complex, rich in 18 amino acids to strengthen each hair strand, combines with nurturing extracts-—such as honey, avocado, and raspberries—and aromatic essential oils to delight your senses. Your hair has never looked or felt so good, full of movement, silky softness, and brilliant sheen.
SoyActiv™ Nutrition Be™ Hair is enriched with exclusive SoyActiv™ Nutrition, an advanced nourishing complex that microscopically strengthens each strand up to 68 percent, giving you lustrous, durable, healthy-looking hair.
---Our Be™ hair system approach
---* Beautiful, healthy looking hair
---* Exclusive SoyActiv™ Nutrition
Deep penetrating moisture to rejuvenate dry or brittle hair Humectant honey and an abundance of nutrient-rich, pure plant and botanical extracts help overstressed hair retain moisture. Gently cleanses without stripping. Hair feels luxuriously soft, silky, and smooth.
Daily cleansing for oily hair, or a weekly fresh start
Cleansing herbal vinegar rids hair of excess oil, dulling buildup, and mineral deposits, while regulating scalp oil production. Leaves hair exceptionally clean and fresh, with bounce and shine.
Add incredible body, lift, and fullness to fine hair
Energizing wild cherry bark and quillaia extracts transform limp, lifeless hair into thicker, fuller tresses. Shampoo in incredible lift.
Light daily conditioning for body and manageability
Pure, whole-leaf aloe juice, abundant in vitamins, minerals, proteins, and enzymes, imparts the right amount of moisture to your hair without weighing it down. Instantly entangles and nourishes
Twice weekly treatment replenishes and repairs
Intensely rich formula contains nutrient-packed avocado extract for deep-penetrating moisture. Hair repair technology helps rebuild hair shafts and smooths split ends. Sunflower seed extract helps hair resist UV fading.
Give your hair volume and maximum style versatility
Meadow foam seed oil conditions and imparts shine. This weightless mousse increases volume, bounce, and lasting control.
Create long-lasting hold and shine
With shine-enhancing yarrow flower extract, this gel lets you mold your style without compromising your hair. Non-dulling, alcohol-free formula defines, adds texture, and provides maximum hold.
Alcohol-Fee Finishing Spray
Lock in your perfect style
Raspberry extract adds shine as this fast-drying, non-sticky formula captures your style with natural hold. Self-adjusting humidity regulators control frizz and flyaways.